Podcasting has become one of the go-to platforms for advertisers and brands to engage their audience with compelling content. According to Triton Digital, the number of people listening to podcasts has grown by 16% in the past year alone. This rise in listenership is a testament to the effectiveness of podcasting as a marketing tool for businesses to connect with their target audience.

A report commissioned by the Better Business Bureau found that businesses producing their own branded podcast have enjoyed up to 89% higher awareness.

Podcasting has come a long way since its inception in 2004. This year it is clear that it has become a mainstream media platform with significant growth potential. According to Triton Digital's 2022 report, the global podcasting industry is expected to surpass $1 billion in revenue by end of 2023, with the US and Canada being major contributors to this growth.

The podcast ad spend will surpass $2 billion this year, according to the IAB. Currently, podcasts account for nearly one-third of digital audio ad spend, and that projection will increase over time.

With the growing number of podcasts available, it is crucial to stand out from the crowd and reach your target audience.

Unlike traditional media like TV and movies, podcast listening does not require viewers to use their hands or eyes, allowing listeners to enjoy shows while engaged in other activities.

What does 2023 hold for podcasting? According to the new report by Signal Hill, podcast listeners love podcasts and have shown growth compared to the Spring report.

At Everything Podcasts we believe the purpose of adding podcasting to your marketing strategy is simple; To build a connection with customers, staff and suppliers. They need to engage with you, and that’s why you are giving them lots of content to engage with.

Brands have embraced social media influencers to promote their services and products for some time now but with the studies reporting the negative effects apps like Instagram and Tic Tok have had on a generation of young adults, brands are understandably re-evaluating their media strategies and social partnerships. For brands and advertisers looking for new and significant alternatives, podcasting can fill the void.