A branded podcast creates 89% higher awareness for businesses

By Cliff Dumas

Podcasting has become a popular form of entertainment and information sharing in recent years. With the rise of smartphone usage and the increasing availability of high-speed internet, more and more people are turning to podcasts as a source of entertainment and information on a wide range of topics.

According to recent statistics, there are over 850,000 active podcasts and over 30 million podcast episodes available for listeners to choose from. The diversity of content offered by podcasts is one of the reasons for its popularity, with options ranging from true crime, politics, sports, and technology to lifestyle, comedy, and self-help.

Podcasts have also become a popular tool for marketers and businesses to reach their target audience. With over 100 million Americans tuning in to podcasts each month, podcasts have become an increasingly attractive platform for businesses looking to advertise their products and services. Companies can sponsor podcasts or run ads within episodes, offering targeted advertising to an engaged and captive audience.

Many businesses have discovered the benefits of creating branded podcasts, and this move is proving widely effective. You can explore the numerous brands that have trusted Everything Podcasts to craft their story here. A report commissioned by the Better Business Bureau found that businesses producing their own branded podcast have enjoyed up to 89% higher awareness. They also enjoyed 24% higher brand favorability and 16% higher engagement.

The growth of podcasting has also resulted in the creation of new opportunities for content creators and entrepreneurs. Podcast hosting and distribution services, such as Apple Podcasts and Spotify, have opened up new avenues for podcast creators to monetize their content. This has created a thriving industry, with new podcasts and companies entering the market each year.

Podcasting has become a popular form of entertainment and information sharing, with a wide range of content and a growing audience. Its ease of use, low start-up costs, and increasing opportunities for monetization have made it an attractive platform for content creators and businesses alike. With its continued growth, podcasting is poised to become an even more important part of the media landscape in the years to come.