Through an exclusive partnership with Everything Podcasts, Pattison Media will compile the best and most inspiring stories from across the country and further bring them to life on the AMPLIFY Canada podcast. Each monthly podcast episode will also be promoted on Pattison Media’s radio and TV stations, news portals, and the 36 hyper-local ‘AMPLIFY Canada’ microsites.

Podcasts have become a go-to content choice for women whether they tune in when they are working, exercising, traveling, cooking dinner, or driving. In fact, there is a growing trend for female listeners as more options for topics and content are created with the female audience in mind.

Podcasts actually predate the internet. They go back to the 1980s and were initially called ‘audio blogging.’ Similar to early bloggers, this was a way for anybody to share their experiences and thoughts with other people. However, due to a lack of means to distribute the recordings, it took another 20 years before the genre took off.

We already know that podcast advertising works — more so than advertising through any other digital medium. According to a survey Audioboom conducted with Edison Research, a majority of podcast listeners are likely or very likely to further investigate a company they hear about on a podcast, and a large percent have bought a product or service they heard about through a show.

Like most industries podcasting experienced a dip in revenue during the pandemic but quickly recovered and by May and June the numbers had surpassed March numbers by 8%.

Podcasting is the fastest growing media platform today. A study suggests branded or corporate podcasts are a more effective way to reach consumers than TV or radio ads.

Spotify’s purchase of exclusive rights to “The Joe Rogan Experience,” sent the company’s stock soaring: It added $1.7 billion to its market cap in 23 minutes.

As social distancing restrictions and business closures continue, more and more listeners are craving the instant social connection and intimacy offered by podcasts.

Coronavirus provides a new challenge for brands and illustrates the importance of relying on strategies outside of traditional media channels. This is where a podcast can truly elevate your brand awareness.