Podcasts are an exceptional way to reach people who typically avoid ads. Podcasting, used correctly for brands, is a powerful storytelling tool.

An investment in high-quality audio means evergreen episodes can continue to pay download dividends well into the future.

The podcast industry is growing fast and is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau (IAB) and PwC.

The combination of mobility, immediacy, and intimacy makes the podcast audience increasingly valuable to both content providers and brands.

What are the demographics and reach of today’s podcasts? The research is extremely compelling (the percentages are similar in Canada)

The most fundamental challenge we face in the “attention economy”: how do you capture people’s attention? How do you override the natural tendency for your audience’s mind to skip away from whatever you are telling them or showing them? By telling stories.