Podcast advertising is pandemic proof

According to Magellan AI there are over 4000+ brands advertising on Podcasts. Cumulus Media partnered with Magellan AI, (podcast advertising analytics) to look at podcasting advertising and the effects the pandemic has had on ad spend through Q2 2020. The key take away?

Podcast advertising is pandemic proof: Ad volumes quickly recover and surpass prior levels

Like most industries podcasting experienced a dip in revenue during the pandemic but quickly recovered and by May and June the numbers had surpassed March numbers by 8%.

Podcasting continues to attract listeners and advertisers and indications are it is the one medium that has proven to be pandemic proof. Why? The depth of content available, the exclusivity of the audience combined with the engagement levels of podcast listeners makes podcasting a powerful platform for any brand.

Read more about the Cumulus, Westwood One, Magellan AI report here.