As social distancing restrictions and business closures continue, more and more listeners are craving the instant social connection and intimacy offered by podcasts.

An investment in high-quality audio means evergreen episodes can continue to pay download dividends well into the future.

The podcast industry is growing fast and is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau (IAB) and PwC.

The combination of mobility, immediacy, and intimacy makes the podcast audience increasingly valuable to both content providers and brands.