The Power of Podcasts: How Major Brands Are Guiding Customers Through the Funnel
Millions of people listen to their favorite podcasts every day. Some of the biggest brands in the world are using podcasts to guide customers through the different stages of the customer journey. Why? From awareness to consideration to conversion, podcasts are proving to be an effective way for brands to connect with their audiences and keep them engaged throughout the buying process. In this article, we'll take a closer look at how major brands are using podcasts to guide customers through the funnel and provide valuable insights into how you can do the same.
Creating Content for Different Stages of the Customer Journey
One of the keys to using podcasts effectively is to create content that's tailored to each stage of the customer journey. For example, at the awareness stage, you might create a podcast that introduces your brand and highlights your unique selling proposition. This could be a great opportunity to share your brand story and connect with your audience on a more personal level.
As customers move into the consideration stage, you might create a podcast that focuses on educating them about your products or services. This could include in-depth discussions about the features and benefits of your offerings, as well as case studies and success stories from satisfied customers.
Finally, at the conversion stage, you might create a podcast that highlights the benefits of choosing your brand and encourages customers to take action. This could include special promotions, limited-time offers, and other incentives to help drive conversions.
Examples of Brands Using Podcasts to Guide Customers
So, how are some of the biggest brands in the world using podcasts to guide customers through the funnel? Let's take a look at a few examples:
Shopify's "TGIM" (Thank God It's Monday) podcast is a great example of a brand using podcasts to connect with customers at the awareness stage. The show features interviews with successful entrepreneurs and business leaders, providing inspiration and insights for anyone who's thinking about starting their own business.
HubSpot's "The Growth Show" is a podcast that's designed for the consideration stage. The show features in-depth discussions about marketing, sales, and customer service, providing valuable insights for anyone who's interested in learning more about these topics.
Salesforce's "Leading Through Change" podcast is a great example of a brand using podcasts to guide customers through the conversion stage. The show focuses on inspiring stories of resilience and innovation, highlighting the ways that businesses can thrive even in challenging times.
Tips for Creating Your Own Podcasts
If you're interested in using podcasts to guide customers through the funnel, here are a few tips to keep in mind:
Identify the different stages of the customer journey and create content that's tailored to each one.
Focus on providing value to your audience, whether that's through education, entertainment, or inspiration.
Be consistent in your podcast production and release schedule to build a loyal following.
Use social media and other marketing channels to promote your podcast and reach a wider audience.
Finally, don't be afraid to experiment and try new things. The beauty of podcasts is that they're a flexible and creative medium, so have fun and see what works best for your brand.
Podcasts are a powerful tool for guiding customers through the funnel, and major brands are taking notice. By creating content that's tailored to each stage of the customer journey, these brands are connecting with their audiences on a deeper level and providing valuable insights that help drive conversions. So why not give it a try and see how podcasts can help you guide your customers through the funnel? Need help? Reach out to Everything Podcasts for award-winning guidance and give your brand a voice.
