This year in podcasting

2021 continued to be a record-setting year for podcasting. As we enter a brand new year, what does the podcast ecosystem look like?

At the end of 2021, Spotify had become the leading listening destination for podcast consumption. The big three podcast tuning platforms (Apple Podcasts, YouTube, Spotify) also expanded share.

Advertiser and agency interest in podcasts continued to rise: Podcast advertising consideration, intention, and usage were at an all-time high according to a November 2021 Advertiser Perceptions study of 300 media agencies and marketers.