Podcasting has become one of the go-to platforms for advertisers and brands to engage their audience with compelling content. According to Triton Digital, the number of people listening to podcasts has grown by 16% in the past year alone. This rise in listenership is a testament to the effectiveness of podcasting as a marketing tool for businesses to connect with their target audience.

The podcast ad spend will surpass $2 billion this year, according to the IAB. Currently, podcasts account for nearly one-third of digital audio ad spend, and that projection will increase over time.