Amazon Music only started offering podcasts in September last year, as did Audible in October. But in the time since, Amazon Music has acquired Wondery, one of the last major independent podcast networks. Amazon has positioned itself as a major player in the podcast industry.

We already know that podcast advertising works — more so than advertising through any other digital medium. According to a survey Audioboom conducted with Edison Research, a majority of podcast listeners are likely or very likely to further investigate a company they hear about on a podcast, and a large percent have bought a product or service they heard about through a show.