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Podcasters are the New Influencers in Town
The justified condemnation of the toxic effect of social media has gripped us all and our outrage has been further fueled by the recent news that Facebook and Instagram were aware of the debilitating effects of their respective platforms causing everything from teenage body dysmorphia to political discourse.
Brands are understandably re-evaluating their media strategies and social partnerships. For advertisers looking for new options and significant alternatives, podcasting can fill the void.
Move over social media, podcasters are the new influencers in town!